Golden Palace

Package and Logo Redesign + App Design

This project began as a simple logo redesign and morphed into a packaging design. I used traditional Chinese motifs alongside a representation of a Chinese dragon in order to speak to the company’s brand. This design solution not only helps to create a brand for this the oldest thriving Chinese restaurant in Ottawa but also serves to elevate the brand. Along with the new packaging, I created an app. When the barcode from the take-out box is scanned, the Golden Palace app downloads which allows the user to order food and read their personalised fortune.

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Honey Bunches of Oats

Package Redesign

This assignment is a print work which involved redesigning the Honey Bunches of Oats cereal box to create a more dynamic shape and way of showcasing the product. The redesign demonstrates my ability to think in three dimensional forms while working in one dimensional form on the computer. This showcases my ability to bring a thought or design to life in a real tangible way and my ability to work through difficulties to figure out a viable solution

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Slush Puppie

Paid Work

I create organic post designs for Slush Puppie. I stick to their brand while designing and use friendly, rounded fonts paired with bright energetic colours. The concepts for this brand are based around fun and relevant social media trends. These designs exercise my creativity and imagination since their brand is more relaxed.

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Mike Robinson Team

Website Redesign

I redesigned this real estate website to refresh the layout. I focused on creating a design that was more user friendly while remaining attractive and using more quality imagery to look more professional. I stuck to the client’s brand, using their brand colours but decided to use new typography. The handwritten font gives energy and a friendly feel to the other more traditional fonts. Please visit the following link for full video on the redesign:

Full Video
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HomeSense

Brand Campaign

The goal of this campaign was to give users the idea that they will find their perfect match at HomeSense. I used emotion and humour to help sell the company brand and to communicate that their products are each unique waiting for their perfect match to buy them. I used a unique pattern paired with the company's colours to create contrast and interest.

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